links with web sites that target the same audience as your own
is the oldest and still one of the best methods of growing sustainable
traffic. Setting aside the work involved for the moment, the
advantages are several:
1. Links from sites that target the same audience
only send highly targeted traffic. This is because a) the visitor
was on a similar web site, and b) because they clicked on your
advertisement in their quest for more information.
2. Secondly, links from other sites create
“Link Popularity” which will improve your position
on the free search engines, which increases the click-throughs
from the free search engines.
3. Finally, it is the most permanent and stable
form of traffic available. In general, these links aren't going
anywhere once they’re set up. As your link partners increase
traffic to their own sites, they’ll send your site proportionately
more traffic. This method is immune to the ever-changing ranking
systems and rules each search engine follows.
Of course, for this to work, you’ll need hundreds of web
sites to exchange links with you, and they will all have to
be in a related field. InSite Media manages turnkey Reciprocal
Linking campaigns that cost-effectively identify, contact, close
and implement link trades with good link trade partners. The
result is a steady stream of traffic that continues long after
you stop using our service.