- Trade Sites
While our basic Search Engine plans include submissions to the
main Internet Search Engines, many directories with the potential
to send significant traffic require a paid advertising fee to
participate. In other cases, free site submissions are disadvantaged
as compared to a paid advertiser.
InSite Media expertly submits paid advertisements to MSN, Yahoo
and AltaVista (All submissions are not created equal).
Additionally, it is often beneficial to advertise in the local
SuperPages (Online Yellow Pages) to help prospects in close
proximity locate your web site.
Finally, Trade Sites are often the best source of low cost,
high quality traffic. For example, InSite Media client A&W
Food Services of Canada receives the majority of their potential
franchisee traffic from an advertisement posted on the web site
of the Canadian Franchise Association (www.cfa.ca), which is
a natural place for the serious prospect to find all of the
best opportunities in the field. This type of targeted, client-specific
advertising is always planned on a case-by-case basis